Just a thought. Partners and prices

I have a habit of writing to the company’s general email address listed on the site. I believe that if a company responds to such an email, its internal technologies and regulations are more or less optimized. Practice shows that companies that respond to the email listed on the site are more clearly organized. Otherwise, why specify an email address on the site if the responsible employees do not respond to requests.
So one company signed a contract with me for a long-term project where I had to communicate with various companies in the market. The real task is very broad, and the sub-task, I write with permission, in short, the exchange of warehouses. I sent emails to about 15 companies via email on the site. The result was very disappointing – zero responses. Only one company sent me an automatic response that “your request was accepted”, but it also remained unanswered. A couple of days ago I did the same when searching for a company to replace the lock in an apartment and search for sound insulation, and the responses via the email specified on the companies’ website were about 70%.
I didn’t expect this from our market, honestly.
Perhaps no one else is interested in exchanging warehouses, which is very strange, since supply chains are vital for the development of any company. The more supply channels you have, the more confident you are that your price is better.
But even if the company is not interested in the sent offer – the answers to specific questions should be sent, this is an elementary business technology.
Figure 1 shows an approximate reallocation of supply channels in the electronic components market, which was sent to me by one of the heads of a distribution company.

The order of numbers generally corresponds to reality, although the scheme is conditional, since local Russian players, such as “Compel”, “Symmetron”, “Promeletronika” also carry out, among themselves, the exchange of goods and volumes are sometimes significant. They also buy a lot from new local players, such as “Elitan”.
For some companies this turnover can reach very impressive figures. The most striking example of large-scale activity is the company “Elitan”, which with sales of 23 million dollars does not have a single distribution agreement, which does not prevent it from having a positive sales growth for many years.

Table 1 shows data collected from various sources for some companies.

If you take the sum of all sales of these 10 companies, they sell 117 million products through partner brokers. If you take the entire market, I think, at least $ 400 million is accounted for sales not directly to end users. This amount only applies to settlements between Russian partners and does not include foreign players.
For me, this order of things is clear and logical, and I take it for granted. I did not participate in the 90s in the market redistribution and perceive the current market relations as just a convenient form. After all, the end user can do everything the same as brokers do: get dozens of supply channels or interact only with those that are most convenient, hire a supply department, make deliveries yourself, use the services of pickers or use the supplier as a storage warehouse. I do not perceive mediation as something bad, it is just one of the options for market interaction. Each option has pros and cons. For brokers the presence of a wide range of channels is undoubtedly a plus.
So I was genuinely surprised when I didn’t get a response through general contact. Firstly, why do companies write it on the site at all, and secondly, this is all that is listed above.
In the last year, following my articles, I have talked to various directors and owners of companies, more than in the previous 15 years. They usually write me questions and clarifications about my articles, provide their opinions and information, and less often criticize me, order analyses, or offer me a job. I always reply, even if the email contains the phrase “The article is clearly registered”. Unfortunately I was never able to get an answer from the author of this phrase, which is why he was so confused in my article. A careful reader may notice that my articles may change slightly. When they send me real numbers, reports, and constructive logical suggestions, I always take them into account. My editors or regular readers know that I will always send them the final version of the article so that they can check the correctness of the transmitted idea.
No business models are the same, no managers are the same, but everyone has a common goal – sales.
Why am I writing this? If you have purchases or sales through partners in your company, or you want to create a similar scheme, please write to me the contact details of the manager who is responsible for this. Of course, you must have your own warehouse-price list. If there are a dozen responses, I will create a section on the site where I will specify these companies. Contacts, of course, will only be sent to the personal account, they will not be visible on the site and it is unlikely that there will be such gurus as “Compel” and “Elitan”, these companies will answer you without me.