Set of components as a way to promote your products
One day one of the owners of an electronic components distribution company replied to me that they did not make product samples, since others would sell using their samples – it was up to manufacturers to promote themselves. And he is not the only one who thinks so, I face such distrust all the time. The difficulty is that I agree with them 50%. The problem is that for the brands that I have dealt with or encountered, no representative of the manufacturer has been engaged in mass demand creation, the sphere of interest has been limited to the largest customers. The main problem is that only a hundred other companies can be called major clients in Russia, and the remaining 2,500 companies receive information wherever they can. If you are a company of the STMicroelectronics level, then it is more likely that the company’s engineers visit the site, and information sites translate technical news, but what if you occupy an honorable 76th place in the world ranking for your products?
My personal opinion is the following. Both the manufacturer and the distributor should be engaged in the promotion of the brand on the territory of Russia. The second problem is that none of the manufacturers I have encountered has any plans to promote their products within the borders of Russia, and none of the manufacturers controls or distributes this process among the distributors. As a result, one distributor can give 10 news and visit 100 customers, while the other does nothing. The first one grows by 10%, the second – by 13%. Question: which distributor is more important for the manufacturer? The answer will be in the annual growth charts, which, in my opinion, is incorrect. With this approach, the manufacturer personally kills the initiative. And this is the approach of all manufacturers that I have dealt with for 16 years.
If you want to develop your brand in Russia, I suggest you start small, with product samples.
You only need products with delivery and specific articles. No payment from you or me. I get paid directly from the sales of ready-made sets. I am engaged in the compilation and formation of sets, storage and sale. The samples must indicate the manufacturer and its original name.
What does it give you?
- Distributing your products and increasing your brand awareness.
- Creating mass demand.
- Sales channel. A customer who is interested in your products will contact you directly or your distributors.
- Search for distributors. After testing your products, distributors will contact you to discuss the terms and conditions.
The sets contain the most popular components and are adapted to the Russian market. I will develop and collect any versions of the sets. This offer will be especially interesting for those manufacturers who have not yet entered the Russian market or occupy a modest share of it.
Examples. Sample sets
The sets contain the most popular components and are adapted to the Russian market. I will develop and collect any versions of the sets. This offer will be especially interesting for those manufacturers who have not yet entered the Russian market or occupy a modest share of it.
USB Connectors
The components for the sample set have been provided by kls electronic co ltd. The set of usb connectors contains the high-demanded articles among developers and in the repair market. You can buy this set directly, via feedback, or from our partners.
Aishi Electrolytic Capacitors
The components for the sample set have been provided by Aihua Group. The company is a leader in the Chinese market and it will be useful for you to use its products in your developments. You can buy a set of electrolytic capacitors directly, through feedback, or from our partners.
2.54 mm and 2 mm pin headers
The components for the sample set have been provided by kls electronic co ltd. The set of electrical connectors contains the most popular items. It is highly likely that you will need the entire set when developing.
IDC connectors
Racks for printed circuit boards
